Tuesday 19 October 2010

'Behind The Scenes' on Levis "Made and Crafted" shoot

On Friday, Joe Mills got together with photographer Marcus Ross and stylist Emma Freemantle to shoot the Levis “Made and Crafted” series for Jocks and Nerds magazine. Jocks and Nerds is a great online magazine that prides itself on focusing on fashion through culture, history and style resulting in some fantasic editorials.

The whole design ethos behind Levis “Made and Crafted” is dedicated to iconic American clothing. Think workwear, sportswear and military uniforms, reworking old cuts with new fabrics and technology.

Be sure to keep check out the shoot when it goes live on Jocks and Nerds, but until then here are a few behind the scenes images.








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